Haunted Savannah is a campaign to increase tourism to Savannah, Georgia.

Savannah is one of the most beautiful cities in the United States, and it is also the most haunted. Ghost encounters in parks, bars, hotels, and more make up Savannah’s robust local lore. This campaign uses Savannah’s resident spirits to encourage people to visit.

This campaign focuses on ambient advertising by installing plexiglass plates in travel hubs in urban areas with ghost imagery on them. When passersby see these displays, the ghost will only be visible from specific angles, much like the ghosts in Savannah, who are known for their habits of popping in and out of view.