Nalgene is a fan-favorite brand renowned for its durability.

This campaign, which focuses on copywriting, highlights Nalgene’s longevity both in the physical sense (it will never break) and in the cultural sense (hikers have favored the bottle since its introduction in 1949).

The Unbreakable Bottle seeks to remind everyone why Nalgene is and has been the best water bottle to have as an adventure buddy: it’s customizable, easy to carry, and has been beloved by generations.

The bottle, like your bond with it, is almost indestructable.